A great example of how new media fosters creativity is Snapchat and Bitmojis - as soon as I saw the word avatar- the first thing that comes to mind is "Bitmojis" - Bitmojis are cartoon versions of people themselves, which they then use on their social media accounts. To use Bitmoji what I simply do is download the Bitmoji app from the app store and then basically create a version of myself using all kinds of options that I think suit'd me best.
Here is an example -
Another example from Apple, which has the same concept as bitmoji's-
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